Sony appears to be shifting their strategy for the PSP from the 28 - 40 year old professionals to women and younger gamers. PocketGamer.co.uk has the story.
Koller has been speaking again - during a tour of US media offices - about Sony's marketing strategy for the coming year. And he has confirmed the company will be putting more effort into attracting female gamers.
That's alongside those younger gamers. As reported by electronics site Twice, Koller says:"Our audience continues to get younger and younger. Our research shows that young mothers now have the highest propensity to purchase a PSP over the next year for their children."
