Mobile gaming company, MegaPhone, and MTV are partnering up to allow people in Time Square to challenge each other via cell phone on a big-screen billboard. Wired has the story.

"I personally hate waiting in lines at airports or amusement parks. You're just looking at your cell phone, and everyone around you is looking at their cell phone," says Hahn, a former user-interface designer for a major mobile manufacturer in her native Korea. "So why not play a game together?"

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