The growing number of women who game in Australia is showing some statistical weight. Unfortunately female game developers make up only 5% of the industry in Australia, compared to the International Game Developers Association's worldwide figure of about 12%. Stuff.co.nz has the story.
More than 40 per cent of game players in Australia are female, yet most games on the store shelves are of little interest to them.
Despite this, the profile of the typical gamer has changed drastically over the past decade, with middle-aged housewives now as likely to play games as teenage boys. The average gamer in Australia is now 28 years old, up from 24 just two years ago. And despite being largely ignored by the game industry, 41% are female.
Women and older Australians are the fastest-growing audience for computer and video games, and if trends continue, by 2014 the average age of Australian gamers will be the same as non-players - 42 - with an equal number of male and female players.
