Sony's PlayStation 3 games console has outsold Microsoft's Xbox 360 in Europe, according to figures released by Sony. The BBC News has the story.
"We have been consistently outselling our closest competitor [Xbox 360] since October 2007, even with the latest price point," said Mr Reeves.
Microsoft cut the price of Xbox 360 in March.
Kaz Hirai, Sony's global head of PlayStation, said the first year of PS3 had been difficult.
Speaking at the London event, he said: "There were teething problems... and customers were a little underwhelmed by early games."
The head of the firm's console division has said that the PlayStation 3 will help Sony reclaim its position as the leading games console maker.
Mr Hirai said: "We've only really begun to scratch the surface with PlayStation 3 but I am confident that given the long life-cycle we have planned for the machine we are going to have a very good install base in all of the major territories.
"I am very confident that after the 10-year lifecycle we will have the install base that we are looking for and that is obviously to be in the leadership position."
